How Salar Digital Put Marketing Ops on Autopilot for nTop
The Challenge: Scaling Marketing Ops Without Overhead
As nTop grew towards 100 employees, its marketing team added multiple functions like demand generation, product marketing, and web. These functions all created their own operational demands for smoother campaign execution, cleaner reporting, and better automation. However, hiring marketing operations in-house would have been costly and slow. Past solutions—whether internal resources or external agencies—had left gaps in execution and transparency.
The team needed a partner who could seamlessly integrate into their workflow and provide both strategic and hands-on execution support without adding complexity.
Project Overview
Company: nTop
Industry: B2B SaaS – 3D Printing/Computational Design
Headquarters: New York, NY
Key Challenge: Scaling marketing operations without adding internal overhead
Solution: Marketing Operations Scale Package
Impact: Improved campaign execution, better data insights, and increased operational efficiency
The Solution: A Trusted Extension of nTop’s Team
Salar Digital stepped in as an embedded partner, working alongside nTop’s marketing team to streamline operations, enhance reporting, and optimize campaign execution.
By leveraging Salar Digital’s expertise, nTop’s marketing team skipped the operational learning curve and quickly established a leaner, more efficient approach to marketing execution. The time and resource savings unlocked a level of high-volume, high-quality campaign output that used to require heavy investments in hiring, training, and managing an internal ops team.
“Now, I’m much more focused on how we’ll hit actual goals instead of worrying about how to manage data.“
Andrew Hanno –
VP of Marketing at nTop
Marketing Automation & CRM Optimization
Cleaning up Marketo workflows, improving Salesforce data quality, and supporting a seamless migration to Hubspot.
Performance Tracking & Reporting
Using marketing automation and Salesforce to provide clear, actionable insights to measure marketing effectiveness across channels like paid marketing, events, email, and more.
Scalable Execution
Supercharging the team’s ability to move quickly, test campaigns efficiently, and optimize resources to focus on growth.
Why Salar Digital?
A Fast, High-Quality Alternative to In-House Marketing Ops Resources
Salar Digital offered the best of both worlds to nTop—expert-level marketing operations without the hiring, training, and management burdens. The flexible, responsive approach put marketing operations on autopilot for nTop, enabling them to scale operations without sacrificing quality or speed.
Transparent & Reliable Execution
Unlike agencies that often felt like a black box, Salar Digital provided clear communication, full visibility, and proactive problem-solving, making them a trusted long-term partner.
Flexible Scope of Work
Salar Digital’s looser scopes created room for dynamic prioritization as needs evolved—without endless scope renegotiation. Tight communication and shared context allowed expectations to be continuously realigned, which kept execution smooth and stress-free.
Specialized B2B SaaS Expertise
Salar Digital understood the unique challenges of B2B SaaS marketing teams, enabling them to implement the right strategies, automation, and workflows tailored to nTop’s needs.
The Conclusion:
Salar Digital helped nTop solve a fundamental challenge in marketing operations—scaling efficiently without adding internal complexity. By acting as an embedded partner, Salar Digital delivered seamless execution, better reporting, and operational clarity that surpassed previous solutions.
“I love the way that Salar Digital works. They take direction and never offer a problem without 2 or 3 soIutions. The relationship is like a dream.“
Andrew Hanno –
VP of Marketing at nTop
For other B2B SaaS marketing teams looking to scale without the operational drag, Salar Digital offers a reliable path to getting marketing ops on autopilot—without the overhead.